The 3DO Company (formerly THDO on the NASDAQ stock exchange), also known as 3DO, was a video game company. It was founded in 1991 under the name SMSG, Inc. (for San Mateo Software Games) by Electronic Arts co-founder Trip Hawkins in a partnership with seven other companies, including LG, Matsushita, AT&T, MCA, Time Warner, and Electronic Arts. After the 3DO Company's flagship video game console, the 3DO Interactive Multiplayer failed in the marketplace, the company exited the hardware business and became a third-party video game developer.
After abandoning the 3DO console the company acquired Cyclone Studios, Archetype Interactive and New World Computing. The company's biggest hit was its series of Army Men games, featuring the generic green plastic soldier toys that had been re-popularized by the unrelated movie Toy Story. Its Might and Magic and especially Heroes of Might and Magic series from subsidiary New World Computing were perhaps the most popular among their games at the time of release. During the late 1990s, the company published one of the first 3D MMORPGs: Meridian 59, which survives on to this day at the hands of some of the game's original developers.