Walt Disney Computer Software, Inc. was established in 1988 as a subsidiary of Walt Disney Consumer Products, a division of The Walt Disney Company. Headed by Shelley Miles, it became the first Walt Disney entity to focus exclusively on the internal development and publishing of computer and video games. The operation was shut down in 1996 and reorganized as Disney Interactive. Around 2003 the company was re-branded as Buena Vista Games, Inc. with two publishing labels: Buena Vista Interactive for high-profile multi-platform titles and Disney Interactive for children's and entertainment software. This lasted until 2007 when Disney decided to to re-merge the productions under the current name Disney Interactive Studios.
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